I've been wearing this daily since last weekend. I must say, I am pretty impressed with the formula and the color. Not to mention how cheap this was. I'm not the kind that wears natural lipstick colors or nude ones, but this baby has won me over. Apart from the nice color, this has a hydrating formula that glides on the lips beautifully and it lasts on just like any other lipstick out there. Be sure to exfoliate and moisturize lips accordingly before applying any lipstick.